Despite data being discussed relentlessly over the past few years, people are still making some basic mistakes. This week’s blog is addressing some of these common blunders that, with a little tweak here and there, can be rectified quite easily. 1. Not collecting data in one unified place We’re all guilty of this one. Data…

Not knowing your customers could leave you scratching your head and with little return for your marketing dollars.  The profitability of your business depends on how well you know your customers. But if you assume that customer needs are the same as they were five years ago, you could be putting your business’s bottom line in…

So, you want to generate leads. Firstly, you need to ask yourself, what is lead generation to you? In the broad sense lead generation is any marketing activity that provides your business with potential customers (prospects). These prospects can be driven to you through a variety of marketing channels, including but not only: mail, email, display, surveys,…

Evolution is fundamental to human existence, it is also fundamental to business existence. Businesses that do not evolve to the opportunities of tomorrow will be left behind. This is particularly important for the way they use data. The way in which data can contribute to effective marketing is astonishing, and the technology and future technologies…

A very strange phenomenon has occurred in the charity space, everybody is copying each other. Donors are receiving mail packs from a number of very different charities and they all virtually look the same. Charities need to step out from the norm to differentiate, ensuring maximum retention of their message and the highest total number…