New Business Acquisition

It all starts with having the right data and finding your prime leads.

Data Strategy

We know how to get it right. We collect the right data from the right channel. We know the most important data to analyse and how to build models that identify your best-fit prospects. Our focus is creating a data strategy that is consistent, comprehensive and will produce measurable and effective marketing campaigns.

Data Acquisition

Data acquisition is our bread and butter. We’ve worked on thousands of campaigns, across every industry vertical and managed millions of records – literally. We know what works and what doesn’t.
As Prime Prospects doesn’t own data, we’re completely objective. We source lists from every provider in Australia and New Zealand dedicated to maintaining and supplying quality data. Put simply, you get comprehensive coverage and the most accurate data that’s best suited to your campaign.
Whatever your requirement; we can build a bespoke cross channel campaign, help you make smarter channel selections and give you the opportunity to connect and engage with your prospect audience. Targeting and segmentation helping reduce media waste is what we do best.

Campaign Consulting

Looking for new customers or to engage with your existing audience? It starts with putting ourselves in your shoes – listening to what you need, understanding who you are and paying attention to detail. We leverage data Intel to build integrated marketing campaigns that grow your business.

Campaign Intelligence

Get the formula right for your marketing mix by measuring campaign performance. Understand why a particular campaign won (or lost) to drive insights and future strategies.

Social Media

Integrate social media into your campaign mix; we’ll help you navigate through all the noise to connect with both your existing customers and prospects.

Online Lead Generation

We help you successfully engage with people in real time. Focus on people who are genuinely interested in your message and continue to engage with them by offering relevant information. Whether you’re driving traffic, branding, new acquisition or re-targeting, we’ll help send your message to the right audience.


Inbound enquiries, registrations, donations, bequests, outbound sales, lead generation; sometimes you just need a real person at the end of the phone line. We can also organise an outsourced telemarketing solution to meet your campaign needs.


With access to millions of opt-in Australian and New Zealand prospects, we can deliver a regular supply of new leads.


Building customer centric mail campaigns is part of our DNA. We have access to all business and consumer data giving you the best coverage and best opportunity to hit your mark. Using our experience, clever thinking and lateral approach we will build a custom fit audience that suits your campaign objectives. It’s not rocket science for us – we know what works.